Wed

12

Jun

2013

Football club (brands) and their estimated value

Non-s(ci)ence

We reported about the gross income from the top European football clubs for the past football season in a blog a couple of weeks ago.

This time, we would like to present the “Top scorer” with regards to the estimated value of the club/brand as it was repeatedly reported (CNN, BBC, CNBC, Bloomberg, Telegraph) that Bayern Munich pushes ManU from the top after winning the treble including the prestigious UEFA Champions League title.

1. FC Bayern Munich 881 mio $
2. Manchester United 858 mio $
3. Real Madrid 636 mio $
4. Barcelona 586 mio $
5. Chelsea 429 mio $
6. Arsenal 421 mio $
7. Liverpool 369 mio $
8. Manchester City 339 mio $
9. AC Milan 269 mio $
10. Borussia Dortmund 266 mio $
11. Schalke 265 mio $
12. Tottenham 224 mio $
13. Juventus 184 mio $
14. Ajax 166 mio $
15. Inter Milan 154 mio $
16. Hamburg 147 mio $
17. Galatasaray 118 mio $
18. Olympique Marseille 113 mio $
19. Corinthians 105 mio $
20. Napoli 102 mio $

Note: recalculated to $ from http://www.bloomberg.com/news/2013-05-28/bayern-ousts-manchester-united-from-soccer-brand-value-throne.html

However, the German Bundesliga ($1.9 bn) remains second to the English Premier League ($3.1bn) in brand value terms. Interestingly, the majority (14 from 17) Bundesliga clubs made a profit (and the whole league $71 mio), while the Premier made a loss of $317 mio over the same period, despite a revenue of $3.6 bn. The mayor contributor for the Premier League are the broadcasting contracts which bring in $1.3 billion in revenue, while the Bundesliga only generates $519 million.


The Training Manager - planet.training